About

I work as an embedded creative partner for small and growing brands.

I help bring clarity and cohesion to branding, print, digital and web design, stepping in as a creative lead when teams don’t have one in-house — or need an extra set of hands.

I’ve spent 14 years working both in-house and freelance, partnering closely with teams across alcohol, fashion, cannabis, education, events and service-based brands. Much of that work has focused on product-led businesses — shaping visual identity, launches and ongoing brand evolution.

I care about doing good work with good people, and about making the process feel clear, efficient and genuinely enjoyable along the way.