Creative Direction & Brand Evolution

At Beckmen Vineyards — a family-owned, biodynamic estate in Santa Barbara County — I lead the brand’s creative ecosystem, shaping how it looks, feels, and communicates across every touchpoint.

My work spans print and digital design, brand identity evolution, campaign development, website direction, email systems, photoshoot art direction, national distribution assets, packaging, and merchandise. From vineyard to shelf to screen, I ensure the brand remains cohesive, elevated, and emotionally resonant.